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DIGITAL MARKETING INSTITUTE IN NORTH DELHI

DIGITAL MARKETING

Course Syllabus

 

Module 1

BASICS DIGITAL MARKETING

  • Introduction to Online Digital Marketing, Importance Of Digital Marketing
  • How does Internet Marketing work?
  • Traditional vs. Digital Marketing
  • Significance of Online Marketing In Real World
  • Increasing Visibility, Visitors’ Engagement,
  • Bringing Targeted Traffic, Lead Generation
  • Converting Leads, Performance Evaluation

Module 2

ANALYSIS AND KEYWORD RESEARCH (1 hrs)

  • Market Research, Keyword Research And Analysis
  • Types of Keywords, tools used for Keyword Research.
  • Localized Keyword Research, Choosing right keywords to the project
  • Competitor Website Analysis

Quick Contact

    Module 3

    SEARCH ENGINE OPTIMIZATION (SEO)

    • Introduction to Search Engine Optimization (SEO)
    • How do Search Engine work ? SEO Fundamentals & Concepts.
    • How do Search Engine work ? SEO Fundamentals & Concepts
    • Understanding the SERP, Google Processing

    Module 4

    ON PAGE OPTIMIZATION

    • Domain & Hosting Selection
    • Meta Data Optimization, URL Optimization.
    • Internal Linking, 301 Redirection, 404 Error Pages
    • Canonical Implementation, H1, H2, H3 Tags Optimization
    • Image Optimization, Optimize SEO Content
    • Check for Copy scape Content, Landing Page Optimization.
    • No-Follow and Do-Follow, Indexing and Caching
    • Creating XML Sitemap, Creating txt, SEO Tools and Online Software

    Module 5

    OFF PAGE OPTIMIZATION

    • Link Building Tips & Techniques
    • Difference Between White Hat and Black Hat SEO
    • Alexa Rank, Domain, Authority, Backlinks
    • Do’s & Don’ts In Link Building, Link Acquisition Techniques
    • Directory Submission, Social Bookmarking Submission
    • Search Engine Submission, Web 2.0 Submission, Article Submission
    • Press Release Submission, Forum Submission, PPT Submission
    • PDF Submission, Classified Submission, Business Listing, Blog Commenting

    Module 6

    SEO UPDATES AND ANALYSIS

    • Google Panda, Penguin, Humming Bird Algorithm
    • How to recover your Website from Google Penalties
    • Webmaster and Analytics Tools, Competitor Website Analysis and Backlinks Building
    • SEO Tools for Website Analysis and Optimization,
    • Backlinks Tracking, Monitoring, and Reporting

    Module 7

    LOCAL BUSINESS & LISTING

    • Local Business Listing – Optimizing your Local Search Listings to bring new customers Right to your Business
    • Creating local listing in search engine
    • Google places setup (including images, videos, map etc)
    • Placing web site on first page of google search
    • Lean to make free online business profile page
    • How to make monthly basis search engine visibility reports
    • Verification of listing, Google reviews

    Module 8

    GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM)

    • Adwords Account and Campaign Basics, Adwords Targeting and Placement
    • Adwords Bidding and Budgeting, Adwords Tools
    • PPC Basic, Opportunities, Optimizing Performance
    • Ads type, Bidding Strategies
    • Search Network, Display Network
    • Shopping Ads, Video Ads, Universal App Ads
    • Tracking Script, Remarketing
    • Performance Monitoring and Conversion Tracking, Reports

    Module 9

    SOCIAL MEDIA OPTIMIZATION (SMO)

    • Social Media Optimization (SMO), Introduction to Social Media Networks
    • Types of Social Media Websites, Social Media Optimization Concepts
    • Facebook Page, Google+, LinkedIn, YouTube, Pinterest, Instagram Optimization
    • Hashtags And Mentions
    • Image Optimization and Networking
    • Micro Blogs for Businesses

    Module 10

    SOCIAL MEDIA MARKETING (SMM)

    • Facebook Optimization
    • Fan Page vs Profile vs Group
    • Creating Facebook Page for Business
    • Increasing Fans and Doing Marketing
    • Connecting Apps to Fan Pages
    • Facebook Analytics
    • Data-Based Management and Lead Generation
    • Facebook Advertising and Its Types in Detail
    • Creating Advertising Campaigns,
    • Payment Modes
    • CPC vs CPM vs CPA
    • Conversion Tracking
    • Power Editor Tool for Advertising
    • Introduction to Twitter, Twitter Optimization, Creating Strong Profiles on Twitter
    • Followers, ReTweets, Clicks, Conversions, HashTags
    • Product Brand Promotion and Activities
    • App Installs and Engagement
    • Case Studies
    • Conversion Tracking and Reporting
    • What is LinkedIn?
    • LinkedIn Optimization
    • Individual Profile vs. Company Profile
    • Database Management and Lead Generation
    • Branding on LinkedIn, Marketing on LinkedIn Groups, LinkedIn Advertising
    • Increasing ROI Through LinkedIn Ads
    • Conversion Tracking and Reporting
    • YouTube Optimization, Channel Creation, In Display Ads
    • Video App Install Promotion, Video Shopping Promotion
    • Google Plus, Features, Google Plus for Businesses
    • Tools & Techniques
    • Google + 1

    Module 11

    WEB ANALYTICS

    • Getting Started with Google Analytics, Navigating Google Analytics
    • Traffic Sources, Content, Visitors
    • Goals & Ecommerce
    • Actionable Insights And The Big Picture
    • Live Data, Demographics
    • Google Webmaster Tools
    • Adding Site and Verification, Setting Geo Target Location
    • Search Queries Analysis, Filtering Search Queries
    • External Links Report, Crawls Stats and Errors
    • Sitemaps, Txt and Links Removal
    • Html Suggestions, URL Parameters (Dynamic Sites Only)

    Module 12

    WEBMASTER TOOLS

    • Adding site and verification, Setting Geo-target location
    • Search queries analysis, Filtering search queries
    • External Links report, Crawls stats and Errors
    • Sitemaps, txt and Links Removal
    • HTML Suggestions
    • URL parameters (Dynamic Sites only)

    Module 13

    CONTENT MARKETING

    • Introduction to Blogs, Setting up your own Blog
    • The Importance of SEO
    • Content Duration & The Art of Content Planning
    • Creating a Compelling Personality for Your Content
    • How to Monetize your Blog

    Module 14

    MOBILE MARKETING

    • Importance of Mobile Marketing in Current Scenario
    • Fundaments of Mobile Marketing, Forms of Mobile Marketing
    • Geo-Targeting Campaigns for Mobile Users
    • Measuring and Managing Campaign
    • App & Web – Mobile Advertising
    • Content Marketing
    • Mobile Targeting and Segmentation
    • Case Studies on App Advertising

    Module 15

    VIDEO MARKETING

    • Importance of Video Marketing
    • Understanding Video Campaigns
    • YouTube Marketing (Video Ads)
    • Types of YouTube Ads
    • In-Display and In-Stream Ads/li>
    • Using YouTube for Businesses
    • Developing YouTube Marketing Strategies
    • Video Ad Groups, Targeting Options
    • Understanding Bid Strategies
    • Bringing Visitors to your Website via YouTube Videos

    Module 16

    WORDPRESS SEO CONCEPTS

    • Using Word Press how to do SEO works

    Module 17

    CREATING A NEW SIMPLE WEBSITE

    • Creating a Simple Website for your Business/Work Using Html Coding

    Module 18

    EMAIL MARKETING

    • Using Bulk Email Service to Boost Your Business

    Module 19

    SMS MARKETING

    • Using Bulk SMS Service To Boost Your Business

    Module 20

    LIVE PRACTICALS

    • Live Practical Experience

    Module 21

    INTERVIEW PREPARATION

    • Resume Preparation
    • Interview Question Preparation

    CAREER OPTIONS

    • Resume Preparation:WEB CONTENT MANAGER, E-COMMERCE SPECIALIST, SOCIAL MEDIA MARKETER etc.
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