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Digital Marketing With HTML & WordPress

Join the program and get the opportunity to learn under the guidance of a Digital Marketing specialist.

4.8 out of 5 based on 30 reviews

Digital Marketing With HTML & WordPress

Digital Marketing With HTML and WordPress (CMS) combines the power of online marketing strategies with the flexibility of web development tools. HTML is essential for creating well-structured, SEO-friendly web pages, while WordPress, as a Content Management System (CMS), enables users to easily design, manage, and update websites without advanced coding skills. By integrating digital marketing techniques such as SEO, content creation, and social media marketing with HTML and WordPress, businesses can effectively reach and engage their target audience.

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Total 3 Modules ( Click For Details )

MODULE 1 : HTML & WORDPRESS
1. HTML (Web Page Design Basics)
  • HTML tags, Attributes, Headings, Block and Inline elements
  • HTML List, Images, Marquee, Hyperlink, Table, Forms, Frames etc.
2. WORDPRESS (Content Management System )
  • WordPress Plugins, Hooks, Action and filters, Pluggable Function, Template, Tags
  • Widgets- Creation, Customization, registering, Enabling Widgets, Widgets Subpanel
  • Admin Interface- Admin Dashboard API, Editing Pages, Using jQuery and AJAX for Admin
  • Creating new Tables, Registering and Promoting Plugins, Understanding Security issues
  • Creating a Simple Website for your Business/Work Using Html & WordPress
MODULE 3 : DIGITAL MARKETING
1. Basics Of Digital Marketing
  • Introduction to Online Digital Marketing, Importance Of Digital Marketing
  • How does Internet Marketing work?
  • Traditional vs. Digital Marketing
  • Significance of Online Marketing In Real World
  • Increasing Visibility, Visitors’ Engagement,
  • Bringing Targeted Traffic, Lead Generation
  • Converting Leads, Performance Evaluation
2. Analysis And Keyword Research
  • Market Research, Keyword Research And Analysis
  • Types of Keywords, tools used for Keyword Research
  • Localized Keyword Research, Choosing right keywords to theproject
  • Competitor Website Analysis
3. Search Engine Optimization (SEO)
  • Introduction to Search Engine Optimization(SEO)
  • How do Search Engine work? SEO Fundamentals & Concepts
  • Understanding theSERP, Google Processing
  • Establishing GMB page
4. On Page Optimization
  • Domain &Hosting Selection
  • Meta Data Optimization,URL Optimization
  • Internal Linking, 301 Redirection, 404 Error Pages
  • Canonical Implementation, H1, H2, H3 Tags Optimization
  • Image Optimization, Optimize SEO Content
  • Check for Copy scape Content, Landing Page Optimization
  • No-Follow and Do-Follow, IndexingandCaching
  • Creating XML Sitemap, Creating Robot.txt, SEO Tools and Online Software
5. Off Page Optimization
  • Link Building Tips & Techniques
  • Difference Between White Hat and Black Hat SEO
  • Alexa Rank, Domain, Authority, Backlinks
  • Do’s & Don’ts In Link Building, Link AcquisitionTechniques
  • Directory Submission, Social Bookmarking Submission, Forum Submission
  • Search Engine Submission, Web 2.0 Submission, Article Submission, PPT Submission
  • PDF Submission, Classified Submission, Business Listing, Blog Commenting
  • Quora Answers, Image submission, Classified submission
6. Seo Updates & Analysis
  • How to recover your Website from Google Penalties
  • Webmaster and Analytics Tools, Competitor Website Analysis and Backlinks Building
  • SEO Tools for Website Analysis and Optimization,
  • Backlinks Tracking, Monitoring, and Reporting
  • Working with Google Search Console
  • Understanding Google Analytics
7. Local Business & Listing
  • Local Business Listing – Optimizing your Local Search Listings to bring new customers Right to your Business
  • Creating local listing in search engine
  • Google places setup (including images, videos, map,etc.)
  • Placing web site on first page of google search
  • Lean to make free online business profile page
  • How to make monthly basis search engine visibility reports
  • Verification of listing, Google reviews
8. E-Commerce In Digital Marketing
  • Understanding Various E-Commerce Platforms
  • Product Management
    • Strategies for sourcing
    • Selecting Product
    • Pricing
    • Categorizing Products
    • Online Sale
  • Social Media Shop
    • Setting up shop on social media
    • Learn how to tag products from social media
  • An Intro to Search Engine Optimization (SEO)
  • Product Management guide for SEO
9. Google Adwords Or Pay Per Click Marketing (SEM)
  • Google AdWords (SEM), Introduction to Online Advertising andAdWords
  • AdWords Account and Campaign Basics, AdWords Targeting and Placement
  • AdWords Bidding and Budgeting, AdWords Tools
  • PPC Basic, Opportunities, Optimizing Performance
  • Ads type, Bidding Strategies, Search Network, Display Network
  • Shopping Ads, Video Ads, Universal App Ads, Tracking Script, Remarketing
  • Performance Monitoring and Conversion Tracking, Reports
10. Social Media Optimization (SMO)
  • Social Media Optimization (SMO),Introduction to Social Media Networks
  • Types of Social Media Websites, Social Media Optimization Concepts
  • Facebook Page, Google+, LinkedIn, YouTube, Pinterest, Instagram Optimization
  • Hashtags And Mentions, Image Optimization and Networking
  • Micro Blogs for Businesses, Report Generation
11. Social Media Marketing (SMM)
  • Instagram & Facebook Marketing
  • Fan Page vs Profile vs Group, Creating Facebook Page for Business
  • Increasing Fans and Doing Marketing, Connecting Apps to Fan Pages
  • Instragram & Facebook Analytics, Data-Based Management and Lead Generation
  • Facebook Advertising and Its Types in Detail, Creating Advertising Campaigns
  • Payment Modes, CPC vs CPM vs CPA
  • Conversion Tracking, Power Editor Tool for Advertising
  • Introduction to Twitter, Twitter Optimization, Creating Strong Profiles on Twitter
  • Followers, Retweets, Clicks, Conversions, Hashtags, Brand Promotion and Activities
  • App Installs and Engagement, Case Studies, Conversion Tracking and Reporting
  • What is LinkedIn? LinkedIn Optimization
  • Individual Profile vs. Company Profile
  • Database Management and Lead Generation
  • Branding on LinkedIn, Marketing on LinkedIn Groups, LinkedIn Advertising
  • Increasing ROI Through LinkedIn Ads
  • Conversion Tracking and Reporting
  • YouTube Optimization, Channel Creation, In Display Ads
  • Video App Install Promotion, Video Shopping Promotion
  • Google Plus, Features, Google Plus for Businesses
  • Tools & Techniques, Google + 1
12. Web Analytics
  • Getting Started with Google Analytics, Navigating Google Analytics
  • Traffic Sources, Content, Visitors
  • Goals & Ecommerce, Actionable Insights AndThe Big Picture
  • Live Data, Demographics, Google Webmaster Tools
  • Adding Site and Verification, Setting Geo Target Location
  • Search Queries Analysis, Filtering Search Queries
  • External Links Report, Crawls Stats and Errors, Sitemaps, Txt and Links Removal,
  • Html Suggestions, URL Parameters (Dynamic Sites Only)
13. Webmaster Tools
  • Adding site and verification, Setting Geo-target location
  • Search queries analysis, Filtering search queries
  • External Links report, Crawls stats and Errors
  • Sitemaps, txt and Links Removal
  • HTML Suggestions, URL parameters (Dynamic Sites only)
14. Mobile Marketing
  • Importance of Mobile Marketing in Current Scenario
  • Fundaments of Mobile Marketing, Forms of Mobile Marketing
  • Geo-Targeting Campaigns for Mobile Users
  • Measuring and Managing Campaign, App & Web – Mobile Advertising,
  • Content Marketing, Mobile Targeting and Segmentation
15. Video Marketing
  • Understanding Video Campaigns, Developing YouTube Marketing Strategies
  • YouTube Marketing (Video Ads), Using YouTube for Businesses
  • Types of YouTube Ads, In-Display and In-Stream Ads
  • Video Ad Groups, Targeting Options, Understanding Bid Strategies
  • Bringing Visitors to your Website via YouTube Videos
16. Email Marketing
  • Using Bulk Email Service to Boost Your Business
  • How to compose a lead  generating  mail
  • Analyze audience behaviour

 

17. SMS Marketing
  • Using Bulk SMS Service To Boost Your Business
18. Content Creation
  • How to choose trending content.
  • Meme marketing
19. Creating visual Content for Social Media Using Canva
20. Introduction Of AI In Digital Marketing
  1. ChatGPT, 2. Ubersuggest, 3. MozBar, 4. Grammarly,
  2. HubSpot, 6. Semrush, 7. Plagiarishmdetector
21. Interview Preparation

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