Digital Marketing Training In Pitampura Delhi

DIGITAL MARKETING

Descriptions

Module 1

BASICS DIGITAL MARKETING

  • Introduction to Online Digital Marketing, Importance Of Digital Marketing
  • How does Internet Marketing work?
  • Traditional vs. Digital Marketing
  • Significance of Online Marketing In Real World
  • Increasing Visibility, Visitors’ Engagement,
  • Bringing Targeted Traffic, Lead Generation
  • Converting Leads, Performance Evaluation
Module 2

ANALYSIS AND KEYWORD RESEARCH (1 hrs)

  • Market Research, Keyword Research And Analysis
  • Types of Keywords, tools used for Keyword Research.
  • Localized Keyword Research, Choosing right keywords to the project
  • Competitor Website Analysis

Quick Contact

Module 3

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction to Search Engine Optimization (SEO)
  • How do Search Engine work ? SEO Fundamentals & Concepts.
  • How do Search Engine work ? SEO Fundamentals & Concepts
  • Understanding the SERP, Google Processing
Module 4

ON PAGE OPTIMIZATION

  • Domain & Hosting Selection
  • Meta Data Optimization, URL Optimization.
  • Internal Linking, 301 Redirection, 404 Error Pages
  • Canonical Implementation, H1, H2, H3 Tags Optimization
  • Image Optimization, Optimize SEO Content
  • Check for Copy scape Content, Landing Page Optimization.
  • No-Follow and Do-Follow, Indexing and Caching
  • Creating XML Sitemap, Creating txt, SEO Tools and Online Software
Module 5

OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat and Black Hat SEO
  • Alexa Rank, Domain, Authority, Backlinks
  • Do’s & Don’ts In Link Building, Link Acquisition Techniques
  • Directory Submission, Social Bookmarking Submission
  • Search Engine Submission, Web 2.0 Submission, Article Submission
  • Press Release Submission, Forum Submission, PPT Submission
  • PDF Submission, Classified Submission, Business Listing, Blog Commenting
Module 6

SEO UPDATES AND ANALYSIS

  • Google Panda, Penguin, Humming Bird Algorithm
  • How to recover your Website from Google Penalties
  • Webmaster and Analytics Tools, Competitor Website Analysis and Backlinks Building
  • SEO Tools for Website Analysis and Optimization,
  • Backlinks Tracking, Monitoring, and Reporting
Module 7

LOCAL BUSINESS & LISTING

  • Local Business Listing – Optimizing your Local Search Listings to bring new customers Right to your Business
  • Creating local listing in search engine
  • Google places setup (including images, videos, map etc)
  • Placing web site on first page of google search
  • Lean to make free online business profile page
  • How to make monthly basis search engine visibility reports
  • Verification of listing, Google reviews
Module 8

GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM)

  • Adwords Account and Campaign Basics, Adwords Targeting and Placement
  • Adwords Bidding and Budgeting, Adwords Tools
  • PPC Basic, Opportunities, Optimizing Performance
  • Ads type, Bidding Strategies
  • Search Network, Display Network
  • Shopping Ads, Video Ads, Universal App Ads
  • Tracking Script, Remarketing
  • Performance Monitoring and Conversion Tracking, Reports
Module 9

SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization (SMO), Introduction to Social Media Networks
  • Types of Social Media Websites, Social Media Optimization Concepts
  • Facebook Page, Google+, LinkedIn, YouTube, Pinterest, Instagram Optimization
  • Hashtags And Mentions
  • Image Optimization and Networking
  • Micro Blogs for Businesses
Module 10

SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page vs Profile vs Group
  • Creating Facebook Page for Business
  • Increasing Fans and Doing Marketing
  • Connecting Apps to Fan Pages
  • Facebook Analytics
  • Data-Based Management and Lead Generation
  • Facebook Advertising and Its Types in Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • CPC vs CPM vs CPA
  • Conversion Tracking
  • Power Editor Tool for Advertising
  • Introduction to Twitter, Twitter Optimization, Creating Strong Profiles on Twitter
  • Followers, ReTweets, Clicks, Conversions, HashTags
  • Product Brand Promotion and Activities
  • App Installs and Engagement
  • Case Studies
  • Conversion Tracking and Reporting
  • What is LinkedIn?
  • LinkedIn Optimization
  • Individual Profile vs. Company Profile
  • Database Management and Lead Generation
  • Branding on LinkedIn, Marketing on LinkedIn Groups, LinkedIn Advertising
  • Increasing ROI Through LinkedIn Ads
  • Conversion Tracking and Reporting
  • YouTube Optimization, Channel Creation, In Display Ads
  • Video App Install Promotion, Video Shopping Promotion
  • Google Plus, Features, Google Plus for Businesses
  • Tools & Techniques
  • Google + 1
Module 11

WEB ANALYTICS

  • Getting Started with Google Analytics, Navigating Google Analytics
  • Traffic Sources, Content, Visitors
  • Goals & Ecommerce
  • Actionable Insights And The Big Picture
  • Live Data, Demographics
  • Google Webmaster Tools
  • Adding Site and Verification, Setting Geo Target Location
  • Search Queries Analysis, Filtering Search Queries
  • External Links Report, Crawls Stats and Errors
  • Sitemaps, Txt and Links Removal
  • Html Suggestions, URL Parameters (Dynamic Sites Only)
Module 12

WEBMASTER TOOLS

  • Adding site and verification, Setting Geo-target location
  • Search queries analysis, Filtering search queries
  • External Links report, Crawls stats and Errors
  • Sitemaps, txt and Links Removal
  • HTML Suggestions
  • URL parameters (Dynamic Sites only)
Module 13

CONTENT MARKETING

  • Introduction to Blogs, Setting up your own Blog
  • The Importance of SEO
  • Content Duration & The Art of Content Planning
  • Creating a Compelling Personality for Your Content
  • How to Monetize your Blog
Module 14

MOBILE MARKETING

  • Importance of Mobile Marketing in Current Scenario
  • Fundaments of Mobile Marketing, Forms of Mobile Marketing
  • Geo-Targeting Campaigns for Mobile Users
  • Measuring and Managing Campaign
  • App & Web – Mobile Advertising
  • Content Marketing
  • Mobile Targeting and Segmentation
  • Case Studies on App Advertising
Module 15

VIDEO MARKETING

  • Importance of Video Marketing
  • Understanding Video Campaigns
  • YouTube Marketing (Video Ads)
  • Types of YouTube Ads
  • In-Display and In-Stream Ads/li>
  • Using YouTube for Businesses
  • Developing YouTube Marketing Strategies
  • Video Ad Groups, Targeting Options
  • Understanding Bid Strategies
  • Bringing Visitors to your Website via YouTube Videos
Module 16

WORDPRESS SEO CONCEPTS

  • Using Word Press how to do SEO works
Module 17

CREATING A NEW SIMPLE WEBSITE

  • Creating a Simple Website for your Business/Work Using Html Coding
Module 18

EMAIL MARKETING

  • Using Bulk Email Service to Boost Your Business
Module 19

SMS MARKETING

  • Using Bulk SMS Service To Boost Your Business
Module 20

LIVE PRACTICALS

  • Live Practical Experience
Module 21

INTERVIEW PREPARATION

  • Resume Preparation
  • Interview Question Preparation

CAREER OPTIONS

  • Resume Preparation:WEB CONTENT MANAGER, E-COMMERCE SPECIALIST, SOCIAL MEDIA MARKETER etc.
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