Digital marketing connects prospective customers with businesses in an online environment. It’s a career path that involves understanding what drives people to engage with a social media video or why they decide to buy one product over another on an e-commerce website.

Digital marketing entails engaging with customers through a range of channels, including social media, websites and blogs. For companies, digital marketing is critical, as it provides a direct connection to customers who are spending more of their time on social media platforms.

For all of these reasons, companies need digital marketing professionals with the education and skills to stay on top of trends, develop high-quality content, and create engaging digital marketing campaigns that increase leads and sales. For those who love this area of marketing, it can be a rewarding career field.

Several paths lead to careers in digital mark

Digital Marketing Careers

Digital marketing careers range widely, often focusing on very specific skills and requirements within this larger field. Some people work in careers that encompass more than one of these areas, while others focus more narrowly. Many careers in the field focus on management, technology or creative components.

Others involve working hand in hand with companies to develop overall effective marketing campaigns. Some also combine advertising with digital marketing, creating strategies for companies to let customers know about them and their services.