Digital Marketing With AI
This Digital Marketing with AI course is designed to build strong online marketing skills using modern tools and strategies. You will learn SEO, social media marketing, Google Ads, content creation, and website development with HTML and WordPress. With AI integration like ChatGPT, the course focuses on practical learning, live projects, and real-world campaigns to help you generate leads, grow businesses, and build a successful digital marketing career.
HTML (Web Page Design Basics)
- HTML tags, Attributes, Headings, Block and Inline elements
- HTML List, Images, Marquee, Hyperlink, Table, Forms, Frames etc
WORDPRESS (Content Management System)
- WordPress Plugins, Hooks, Action and filters, Pluggable Function, Template, Tags
- Widgets- Creation, Customization, registering, Enabling Widgets, Widgets Subpanel
- Admin Interface- Admin Dashboard API, Editing Pages, Using jQuery and AJAX for Admin
- Creating new Tables, Registering and Promoting Plugins, Understanding Security issues
Creating a Simple Website for your Business/Work Using Html & WordPress
DIGITAL MARKETING (Powered with AI)
MODULE 3.1 : BASICS OF DIGITAL MARKETING
- Introduction to Online Digital Marketing, Importance Of Digital Marketing
- How does Internet Marketing work?
- Traditional vs. Digital Marketing
- Significance of Online Marketing In Real World
- Increasing Visibility, Visitors’ Engagement,
- Bringing Targeted Traffic, Lead Generation
- Converting Leads, Performance Evaluation
MODULE 3.2: ANALYSIS AND KEYWORD RESEARCH
- Market Research, Keyword Research And Analysis
- Types of Keywords, tools used for Keyword Research
- Localized Keyword Research, Choosing right keywords to theproject
- Competitor Website Analysis
MODULE 3.3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction to Search Engine Optimization(SEO)
- How do Search Engine work? SEO Fundamentals & Concepts
- Understanding theSERP, Google Processing
- Establishing GMB page
MODULE 3.4: ON PAGE OPTIMIZATION
- Domain &Hosting Selection
- Meta Data Optimization,URL Optimization
- Internal Linking, 301 Redirection, 404 Error Pages
- Canonical Implementation, H1, H2, H3 Tags Optimization
- Image Optimization, Optimize SEO Content
- Check for Copy scape Content, Landing Page Optimization
- No-Follow and Do-Follow, IndexingandCaching
- Creating XML Sitemap, Creating Robot.txt, SEO Tools and Online Software
MODULE 3.5: OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat and Black Hat SEO
- Alexa Rank, Domain, Authority, Backlinks
- Do’s & Don’ts In Link Building, Link AcquisitionTechniques
- Directory Submission, Social Bookmarking Submission, Forum Submission
- Search Engine Submission, Web 2.0 Submission, Article Submission, PPT Submission
- PDF Submission, Classified Submission, Business Listing, Blog Commenting
- Quora Answers, Image submission, Classified submission
MODULE 3.6: SEO UPDATES AND ANALYSIS
- How to recover your Website from Google Penalties
- Webmaster and Analytics Tools, Competitor Website Analysis and Backlinks Building
- SEO Tools for Website Analysis and Optimization,
- Backlinks Tracking, Monitoring, and Reporting
- Working with Google Search Console
- Understanding Google Analytics
MODULE 3.7: LOCAL BUSINESS & LISTING
- Local Business Listing – Optimizing your Local Search Listings to bring new customers Right to your Business
- Creating local listing in search engine
- Google places setup (including images, videos, map,etc.)
- Placing web site on first page of google search
- Lean to make free online business profile page
- How to make monthly basis search engine visibility reports
- Verification of listing, Google reviews
MODULE 3.8 E-Commerce in Digital Marketing
- Understanding Various E-Commerce Platforms
- Amazon, Flipkart, Meesho, Myntra etc
- Product Management
- Strategies for sourcing
- Selecting Product
- Pricing
- Categorizing Products
- Online Sale
- Social Media Shop
- Setting up shop on social media
- Learn how to tag products from social media
- An Intro to Search Engine Optimization (SEO)
- Product Management guide for SEO
MODULE 3.9: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google AdWords (SEM), Introduction to Online Advertising andAdWords
- AdWords Account and Campaign Basics, AdWords Targeting and Placement
- AdWords Bidding and Budgeting, AdWords Tools
- PPC Basic, Opportunities, Optimizing Performance
- Ads type, Bidding Strategies, Search Network, Display Network
- Shopping Ads, Video Ads, Universal App Ads, Tracking Script, Remarketing
- Performance Monitoring and Conversion Tracking, Reports
MODULE 3.10: SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization (SMO),Introduction to Social Media Networks
- Types of Social Media Websites, Social Media Optimization Concepts
- Facebook Page, Google+, LinkedIn, YouTube, Pinterest, Instagram Optimization
- Hashtags And Mentions, Image Optimization and Networking
- Micro Blogs for Businesses, Report Generation
MODULE 3.11: SOCIAL MEDIA MARKETING (SMM)
- Instagram & Facebook Marketing
- Fan Page vs Profile vs Group, Creating Facebook Page for Business
- Increasing Fans and Doing Marketing, Connecting Apps to Fan Pages
- Instragram & Facebook Analytics, Data-Based Management and Lead Generation
- Facebook Advertising and Its Types in Detail, Creating Advertising Campaigns
- Payment Modes, CPC vs CPM vs CPA
- Conversion Tracking, Power Editor Tool for Advertising
- Introduction to Twitter, Twitter Optimization, Creating Strong Profiles on Twitter
- Followers, Retweets, Clicks, Conversions, Hashtags, Brand Promotion and Activities
- App Installs and Engagement, Case Studies, Conversion Tracking and Reporting
- What is LinkedIn? LinkedIn Optimization
- Individual Profile vs. Company Profile
- Database Management and Lead Generation
- Branding on LinkedIn, Marketing on LinkedIn Groups, LinkedIn Advertising
- Increasing ROI Through LinkedIn Ads
- Conversion Tracking and Reporting
- YouTube Optimization, Channel Creation, In Display Ads
- Video App Install Promotion, Video Shopping Promotion
- Google Plus, Features, Google Plus for Businesses
- Tools & Techniques, Google + 1
MODULE 3.11: WEB ANALYTICS
- Getting Started with Google Analytics, Navigating Google Analytics
- Traffic Sources, Content, Visitors
- Goals & Ecommerce, Actionable Insights AndThe Big Picture
- Live Data, Demographics, Google Webmaster Tools
- Adding Site and Verification, Setting Geo Target Location
- Search Queries Analysis, Filtering Search Queries
- External Links Report, Crawls Stats and Errors, Sitemaps, Txt and Links Removal,
- Html Suggestions, URL Parameters (Dynamic Sites Only)
MODULE 3.12: WEBMASTER TOOLS
- Adding site and verification, Setting Geo-target location
- Search queries analysis, Filtering search queries
- External Links report, Crawls stats and Errors
- Sitemaps, txt and Links Removal
- HTML Suggestions, URL parameters (Dynamic Sites only)
MODULE 3.13: MOBILE MARKETING
- Importance of Mobile Marketing in Current Scenario
- Fundaments of Mobile Marketing, Forms of Mobile Marketing
- Geo-Targeting Campaigns for Mobile Users
- Measuring and Managing Campaign, App & Web – Mobile Advertising,
- Content Marketing, Mobile Targeting and Segmentation
MODULE 3.14: VIDEO MARKETING
- Understanding Video Campaigns, Developing YouTube Marketing Strategies
- YouTube Marketing (Video Ads), Using YouTube for Businesses
- Types of YouTube Ads, In-Display and In-Stream Ads
- Video Ad Groups, Targeting Options, Understanding Bid Strategies
- Bringing Visitors to your Website via YouTube Videos
MODULE 3.16: EMAIL MARKETING
- Using Bulk Email Service to Boost Your Business
- How to compose a lead generating
Analyze audience behaviour
MODULE 3.17: SMS MARKETING
- Using Bulk SMS Service To Boost Your Business
MODULE 3.18: CONTENT CREATION
- How to choose trending content.
MODULE 3.19: MEME MARKETING
MODULE 3.20: Creating visual content for Social Media using Canva
MODULE 3.21: Use of AI in Digital Marketing (Tools: ChatGPT, Ubersuggest, Gemini, etc)
- Prompt Engineering, Content Creation, Presentation
- Dashboard Creation, Report Generation, Competitor Analysis
MODULE 3.21: INTERVIEW PREPARATION
CAREER OPTIONS: WEB CONTENT MANAGER, E-COMMERCE SPECIALIST,
SOCIAL MEDIA MARKETER, SEARCH ENGINE SPECIALIST etc.
Why Choose This Course
This course is designed to make you a complete digital marketer with practical skills and AI integration. You will learn SEO, social media marketing, Google Ads, WordPress, and content creation with real-world projects. The program focuses on hands-on training, live campaigns, and latest industry tools, helping you build strong marketing strategies, generate leads, and grow businesses effectively.
- Website creation using HTML & WordPress
- Learn lead generation and business growth strategies
- Industry-relevant tools and latest marketing trends
- Beginner-friendly with practical approach
- Career-focused training with multiple job opportunities
Frequently Asked Questions
Anyone interested in digital marketing, including students, job seekers, and business owners.
No, this course starts from basics and is beginner-friendly.
You will learn SEO tools, Google Ads, social media platforms, WordPress, and AI tools like ChatGPT.
Yes, certification will be provided after course completion.
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